Hello,
I'm Lisa Mazzetta, the CEO and founder of ULLAHOLM. Today marks exactly six months since I took a leap into the e-commerce world, prompted by a challenge called "Profit in Peace."
In a nutshell, I've been with a large US bank since 2006, indulged in skydiving as a hobby since 2007, and relocated to Eloy, Arizona, in 2008 for work and because it housed Skydive Arizona, the world's largest skydiving facility. It was during a skydiving holiday in Voss, Norway, in 2010 that I met my husband, Petter, a charming Swede who happened to be my instructor. Despite living continents apart, we tied the knot in 2015 and navigated a long-distance relationship for a decade. The pandemic finally granted me the freedom to work remotely, allowing us to spend winters in Arizona and summers in Sweden, along with our two adorable dogs. However, when my bank tightened its remote work policy, insisting on a specific home base, I realized it was time for a change.
Enter the Profit in Peace challenge, which introduced me to the world of Amazon FBA and e-commerce. It seemed like the perfect opportunity to align my marketing and sales background (I hold a BS in Marketing and MIS from Drexel University) with my desire for a more flexible lifestyle. Encouraged by The Rainmaker Family mastermind membership, Petter and I embarked on this journey together. Initially skeptical, Petter soon embraced the idea, and together we qualified our first products and registered our brand, ULLAHOLM, named after Petter's mormor (Swedish for "mother's mother"), Ulla Holmers. Our inaugural product line, Scandinavian Styles, is designed to create intimate and inviting spaces for our customers to share with their loved ones. We're also excited about our upcoming lines, Sauna Styles and Sonoran Styles.
After numerous rounds of samples, delays, and last-minute adjustments, our first product, the Koselig Cookbook Stand (koselig means "cozy" in Norwegian), is ready for mass production. I've just migrated www.ullaholm.com to Shopify, where customers can sign up for a recipe exchange in exchange for their email. Each Koselig Cookbook Stand includes a laminated measurement conversion chart with Petter's mormor's Swedish pancake recipe on the back.
Thank you for joining us on this journey. ULLAHOLM is more than just a brand to us—it's a passion project dedicated to creating products that enrich your lives. Your support means everything, and we're excited to have you along for the ride.
Warm regards,
Lisa Mazzetta CEO & Founder, ULLAHOLM